Selected work
Systems built in complex environments.
The settings differ—supply-chain networks, compliance platforms, retail operations and B2B delivery—but the pattern is consistent: replace fragmented local decisions with a system that improves outcomes at scale.
Ocado Group · London
Network digital twin
Design and delivery of a decision product that let major retailers simulate and optimize their network before committing capital.
- Up to 40% lower cost-to-serve.
- Up to 30% lower working capital.
Lalamove · Hong Kong / SEA
Three-market launch engine
Market-entry playbooks, enterprise partnerships and local operating models behind a USD 200M P&L.
- USD 200M P&L under management.
- Three markets launched and scaled.
Lalamove · Indonesia
Lalamove+ B2B build
A B2B offering developed and launched from scratch, scaled to 30,000 orders per day at 12% net profit.
- 30,000 orders per day.
- 12% net profit.
EiQ by LRQA · Hong Kong
Product operating rehab
Re-architecting product, engineering, workflows and delivery around customer outcomes, shared evidence and measurable commercial value.
- Scalable platform-development model.
- Clearer accountability and cadence.
ProductDataOps · Hong Kong
Rosetta data decoder
Built a focused data-decoding workflow that turns fragmented product and supplier information into structured, source-linked evidence.
- Concept to working product and validated demand signal.
Decathlon · Hong Kong
Store growth flywheel
Turning a flagship store into an instrumented growth loop — awareness, first-time traffic, basket, conversion, service and repeat visits — run by a fact-first development engine.
- HKD 14M quarter turnover against a 13M projection.
- Average basket +10%, turnover per day +27%.
- First-time visitors from 15% to 50% of weekday traffic.
More projects coming soon.